10 Questions to Ask About Your VBS Promotion
- Does the message focus on how VBS will benefit families or the community?
- Are the graphics appropriate and related to the VBS theme?
- Is there a dominate focal point? Does it compliment the reading experience or distract from the message?
- Is the copy easy to read?
- Does the copy project a quality event?
- Is all essential information included (church name, location, dates, times, ages invited to attend, cost, enrollment form attached)?
- Is the copy directed to one person? Does the reader feel the message is specifically for him?
- Does the copy end with a call to action (enroll now, go to www.yourchurchwebaddress to learn more, phone for additional information)?
- Has the participant’s point of view been considered in the copy?
- Does the message and look instantly communicate a positive feeling to the reader?
DOES IT HAVE JESUS! That would be a good place to start.
In the past you have shared which fonts you have used in the logo design and other VBS publications. Will you be doing that this year?
Houndcats PB (Headers for Preschool and Children), Matchwood WF (Headers for VBX, Student, Adult), Hurme Geometric Sans 4 Regular (Body for all interior copy), Bello Script (this font was only used as inspiration for hand-drawn lettering for t-shirt designs). The logo is hand-drawn lettering and not a font.