Registration is a necessity of VBS, yet we rarely give it much attention. After all, what is easier than collecting names and ages? But how many opportunities are lost when we take the registration process for granted?
Here are a few takeaways from a discussion I recently had with a group of VBS Leaders.
- Registration is typically the first contact families have with your VBS and church. First impressions are powerful and lasting. The registration process (both online and in person) should create a positive and inviting experience.
- The registration area and process should establish the tone of the event and signal the fun to be had. Registration should build anticipation for the VBS theme and week.
- The registration team should be some of your most energetic and outgoing workers.
- Have enough space and workers to prevent the registration area from becoming congested and chaotic.
- Training for the registration team is essential. Help the team see their responsibility as more than the collection of data.
- Turn early registration into an event in itself. Move registration to the front lawn of the church or a community park. Promote registration just like you promote VBS. Turn it into a party. Have adult Bible study leaders on hand to connect with parents.
- Always call for action - "Register Today!" Distribute a registration card with every promotional piece and announcement.
- Create a coffee/lemonade tent for parents near the registration entrance. Invite parents to stop by after they have registered their kids. Have volunteers assigned to initiate relationships.
- Take time during registration to share information and help parents know what their kids will be experiencing during VBS.
- Utilize registration to connect unchurched families with other ministry opportunities such as Women's Ministry.