For most churches worship rally is the first - or sometimes the last - thing that happens in the VBS day. It is a perfect time to invite parents to participate and see their kids having fun at church.
Parents sit for entire days on hard bleachers under broiling sun, endure endless hours of music and dance recitals, and thrill at seeing their son or daughter dressed as a tomato in the school play. Why? Because they want to be supportive and involved!
Yet when it comes to VBS at times we actually discourage parents from involvement. Once the kid has been dropped off at the curb we often have little use for the parent until it is time to once again return to the curb for the trip home.
Worship Rally is a great opportunity for parents to be supportive while experiencing just a little VBS for themselves. Parents can be invited to sit and participate in music motions with their kids, or a place can be reserved just for them where they can observe without straying far from their comfort zones.
Worship Rally becomes a friendly, non-threatening, place for parents to get to know church members and leaders. It is also a great way for unchurched parents to become acquainted with each other and leaders of ministry they might be attracted to.
Encouraging parents to participate in Worship Rally also sends the message that your church is interested in the entire family and not just the kids.
If Worship Rally is at the beginning of the day, you might even plan a short debriefing time for parents once the kids rotate out to Bible study and other activities.