According to a survey conducted among 801 Southern Baptist pastors by LifeWay Research, Vacation Bible School is still the top outreach event in the SBC! Here's an excerpt from the article:
LifeWay Research reveals top evangelism activities
Written by Mark Kelly
NASHVILLE, Tenn., 10/7/09 – When it comes to evangelistic outreach, the most common methods Southern Baptist churches use these days are Vacation Bible School, feeding ministries, visitor follow-up and prayer for people who have not made a decision to receive Christ.
Most pastors, however, struggle to lead by example in personal evangelism, and churches don’t make the most effective use of available media to communicate with people who are unchurched, meaning those not associated with any church.
These were the key insights drawn from an online study, conducted by LifeWay Research, that asked Southern Baptist pastors more than 30 questions about their personal evangelism efforts, evangelism in their preaching, their church’s evangelism methods and advertising outreach methods used to reach their communities.
Events and ongoing activities
By far the most common outreach event conducted by Southern Baptist congregations is Vacation Bible School. Eighty-five percent of pastors say their churches held VBS in the past 12 months.